Selected Work
Earlier Work
About
I’m Reiner Wendland, a product designer with over 15 years of experience building products that need to work reliably at scale. I’ve worked across startups and global organisations, focusing on clarity, robustness, and long-term quality rather than short-term fixes.
Much of my work sits in the early, fragile parts of a product, where people first get value and where unclear logic or poor decisions tend to cause long-term problems. I’m often working across mobile platforms and complex systems, shaping the foundations and shared models that help teams ship confidently.
My background is in native mobile, which I treat as a constraint-driven discipline. Designing within real technical and real-world limits has shaped how I work across platforms, from system logic to documentation and handoff, helping teams move faster without lowering the bar.
Outside of work, I spend time hiking and photographing the Irish countryside.




Experience
Fresco
Principal / Senior Product Designer
B2B2C · IoT Platform
Worked on a multi-tenant connected platform spanning mobile apps, smart appliances, and partner tooling. Focused on early experiences like onboarding, pairing, provisioning, and identity, helping people get set up and reach their first successful cooking moment. Defined shared models across apps, devices, and backend systems, supported localisation across 15 markets, and improved design system quality and documentation to help teams ship complex work more reliably.
Fresco
Principal / Senior Product Designer
B2B2C · IoT Platform
Worked on a multi-tenant connected platform spanning mobile apps, smart appliances, and partner tooling. Focused on early experiences like onboarding, pairing, provisioning, and identity, helping people get set up and reach their first successful cooking moment. Defined shared models across apps, devices, and backend systems, supported localisation across 15 markets, and improved design system quality and documentation to help teams ship complex work more reliably.
Fresco
Principal / Senior Product Designer
B2B2C · IoT Platform
Worked on a multi-tenant connected platform spanning mobile apps, smart appliances, and partner tooling. Focused on early experiences like onboarding, pairing, provisioning, and identity, helping people get set up and reach their first successful cooking moment. Defined shared models across apps, devices, and backend systems, supported localisation across 15 markets, and improved design system quality and documentation to help teams ship complex work more reliably.
Fresco
Principal / Senior Product Designer
B2B2C · IoT Platform
Led the end-to-end design of onboarding, activation, and core mobile workflows for a multi-partner connected kitchen platform. I focused on establishing shared patterns and design tokens that reduced delivery risk and allowed the experience to scale across 15+ locales. By identifying and addressing key connectivity friction during appliance setup, I helped bridge the gap between complex hardware requirements and a seamless consumer experience.
Gaelsport
Founding Product Designer
B2C · Zero-to-One
Built a zero-to-one consumer mobile app designed to be a trusted source of truth for live Gaelic games. Owned product direction and design end to end, prioritising reliability and trust in the absence of an official data feed. Designed systems that handled uncertainty gracefully and supported early growth to over 15,000 weekly active users within three months.
Gaelsport
Founding Product Designer
B2C · Zero-to-One
Built a zero-to-one consumer mobile app designed to be a trusted source of truth for live Gaelic games. Owned product direction and design end to end, prioritising reliability and trust in the absence of an official data feed. Designed systems that handled uncertainty gracefully and supported early growth to over 15,000 weekly active users within three months.
Gaelsport
Founding Product Designer
B2C · Zero-to-One
Built a zero-to-one consumer mobile app designed to be a trusted source of truth for live Gaelic games. Owned product direction and design end to end, prioritising reliability and trust in the absence of an official data feed. Designed systems that handled uncertainty gracefully and supported early growth to over 15,000 weekly active users within three months.
Gaelsport
Founding Product Designer
B2C · Zero-to-One
Co-founded and designed a real-time native mobile app for Gaelic games, which was awarded the IDI Award for Best App Design. I managed the product from concept through to launch, balancing complex real-time data needs with a polished fan experience. This focus on speed and clarity drove 20% week-over-week growth, reaching 15k weekly active users in just three months.
Zendesk
Senior Product Designer
B2B SaaS · B2B2C
Worked across mobile apps and SDKs supporting agent workflows and embedded in-app support used by end users inside third-party apps. Owned mobile design for core support experiences and helped establish the mobile foundations for automated support, with a focus on predictable behaviour, failure handling, and fast handoff to humans. Also contributed to mobile workflows for high-volume teams and a scalable mobile design system as usage and complexity increased.
Zendesk
Senior Product Designer
B2B SaaS · B2B2C
Worked across mobile apps and SDKs supporting agent workflows and embedded in-app support used by end users inside third-party apps. Owned mobile design for core support experiences and helped establish the mobile foundations for automated support, with a focus on predictable behaviour, failure handling, and fast handoff to humans. Also contributed to mobile workflows for high-volume teams and a scalable mobile design system as usage and complexity increased.
Zendesk
Senior Product Designer
B2B SaaS · B2B2C
Worked across mobile apps and SDKs supporting agent workflows and embedded in-app support used by end users inside third-party apps. Owned mobile design for core support experiences and helped establish the mobile foundations for automated support, with a focus on predictable behaviour, failure handling, and fast handoff to humans. Also contributed to mobile workflows for high-volume teams and a scalable mobile design system as usage and complexity increased.
Zendesk
Senior Product Designer
B2B SaaS · B2B2C
Stabilised high-volume mobile and SDK support workflows for global clients like Booking.com and Strava. I led the foundational design for AI-powered support tools, creating conversational flows and failure-aware paths that reduced resolution times. Through a rigorous focus on usability and close collaboration with engineering, we restored the iOS app rating from a 1.3 to a 4.5.
Soundwave
Lead Product Designer
B2C · Consumer App
Designed core experiences for a real-time music discovery app, focusing on live discovery, social sharing, and community-driven features. Led design for a lightweight companion app prioritising fast access to trending and personalised content. The product scaled globally to over 1.5 million users before being acquired by Spotify.
Soundwave
Lead Product Designer
B2C · Consumer App
Designed core experiences for a real-time music discovery app, focusing on live discovery, social sharing, and community-driven features. Led design for a lightweight companion app prioritising fast access to trending and personalised content. The product scaled globally to over 1.5 million users before being acquired by Spotify.
Soundwave
Lead Product Designer
B2C · Consumer App
Designed core experiences for a real-time music discovery app, focusing on live discovery, social sharing, and community-driven features. Led design for a lightweight companion app prioritising fast access to trending and personalised content. The product scaled globally to over 1.5 million users before being acquired by Spotify.
Soundwave
Lead Product Designer
B2C · Consumer App
Designed core experiences for a real-time music discovery app, focusing on live discovery, social sharing, and community-driven features. Led design for a lightweight companion app prioritising fast access to trending and personalised content. The product scaled globally to over 1.5 million users before being acquired by Spotify.
Skillpages
Lead / Product Designer
Marketplace · Platform
Worked across web and native apps for a high-growth marketplace connecting people with skilled professionals. Helped redesign the core web experience, led the first mobile-optimised product, and redesigned iOS and Android apps to better align with native patterns. Focused on onboarding and sharing flows that supported acquisition and organic growth at scale.
Skillpages
Lead / Product Designer
Marketplace · Platform
Worked across web and native apps for a high-growth marketplace connecting people with skilled professionals. Helped redesign the core web experience, led the first mobile-optimised product, and redesigned iOS and Android apps to better align with native patterns. Focused on onboarding and sharing flows that supported acquisition and organic growth at scale.
Skillpages
Lead / Product Designer
Marketplace · Platform
Worked across web and native apps for a high-growth marketplace connecting people with skilled professionals. Helped redesign the core web experience, led the first mobile-optimised product, and redesigned iOS and Android apps to better align with native patterns. Focused on onboarding and sharing flows that supported acquisition and organic growth at scale.
Skillpages
Lead / Product Designer
Marketplace · Platform
Led the mobile design for a global two-sided jobs marketplace connecting millions of users. At its peak, the platform served 25M users through simplified, trustworthy workflows that helped professionals find work worldwide. I focused on scaling the mobile presence from an early-stage product to a high-volume global platform.
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
"Reiner took a leading role in developing the design system and tooling to improve workflow efficiency and quality. He is a strong designer with great focus and attention to detail."

Anthony Sullivan
Chief Product Officer
"He is excellent at execution, bringing clarity to the teams, making decisions and ensuring we always moved forward. He made it look easy when it came to bringing in smarter ways of working."

Sharon Conneely
Chief Delivery Officer
"Reiner has a great capacity to distill what can appear to be a complex business challenge and design and iterate on a solution that hides the complexity from users."

Alan Cooke
Technical Architect
"Excels in detail orientated UX and UI work, while working closely with developers to ensure ideas are brought to life with the highest quality."

Shane Delahunty
VP Product Design
"He has a razor focus on the customer experience. Reiner was a critical driver in the journey back to a 4.5 star rated mobile app, a testament to his constant focus on UX."

Chris Coughlan
Senior Product Manager
Approach
01
Shape the problem
I work with leadership and subject-matter experts to frame problems clearly, grounding them in user insight, business value, and strategic context so we focus on the right work.
✨ New: I use AI to synthesise inputs and stress-test assumptions, surfacing gaps early and helping teams align on a clear strategic direction.
01
Shape the problem
I work with leadership and subject-matter experts to frame problems clearly, grounding them in user insight, business value, and strategic context so we focus on the right work.
✨ New: I use AI to synthesise inputs and stress-test assumptions, surfacing gaps early and helping teams align on a clear strategic direction.
02
Align on value
I align with stakeholders on priorities, success criteria, and trade-offs, creating shared clarity around scope and urgency before design and engineering effort is committed.
✨ New: AI helps summarise complex options and compare scenarios, supporting faster and more informed decision-making.
02
Align on value
I align with stakeholders on priorities, success criteria, and trade-offs, creating shared clarity around scope and urgency before design and engineering effort is committed.
✨ New: AI helps summarise complex options and compare scenarios, supporting faster and more informed decision-making.
03
Design the system
I design end-to-end journeys with a focus on accessibility, consistency, and scale, ensuring experiences hold together across mobile, web, and supporting systems.
✨ New: AI supports rapid pattern exploration and documentation, helping keep system decisions deliberate and well communicated.
03
Design the system
I design end-to-end journeys with a focus on accessibility, consistency, and scale, ensuring experiences hold together across mobile, web, and supporting systems.
✨ New: AI supports rapid pattern exploration and documentation, helping keep system decisions deliberate and well communicated.
04
Deliver with care
I stay closely involved through build and release, working with engineering to validate quality and handle real-world edge cases before and after launch.
✨ New: AI assists with drafting acceptance criteria and clarifying edge-case logic, reducing rework and long-term maintenance cost.
04
Deliver with care
I stay closely involved through build and release, working with engineering to validate quality and handle real-world edge cases before and after launch.
✨ New: AI assists with drafting acceptance criteria and clarifying edge-case logic, reducing rework and long-term maintenance cost.
01
Shape the problem
I work with leadership and subject-matter experts to frame problems clearly, grounding them in user insight, business value, and strategic context so we focus on the right work.
✨ New: I use AI to synthesise inputs and stress-test assumptions, surfacing gaps early and helping teams align on a clear strategic direction.
01
Shape the problem
I work with leadership and subject-matter experts to frame problems clearly, grounding them in user insight, business value, and strategic context so we focus on the right work.
✨ New: I use AI to synthesise inputs and stress-test assumptions, surfacing gaps early and helping teams align on a clear strategic direction.
01
Shape the problem
I work with leadership and subject-matter experts to frame problems clearly, grounding them in user insight, business value, and strategic context so we focus on the right work.
✨ New: I use AI to synthesise inputs and stress-test assumptions, surfacing gaps early and helping teams align on a clear strategic direction.
02
Align on value
I align with stakeholders on priorities, success criteria, and trade-offs, creating shared clarity around scope and urgency before design and engineering effort is committed.
✨ New: AI helps summarise complex options and compare scenarios, supporting faster and more informed decision-making.
02
Align on value
I align with stakeholders on priorities, success criteria, and trade-offs, creating shared clarity around scope and urgency before design and engineering effort is committed.
✨ New: AI helps summarise complex options and compare scenarios, supporting faster and more informed decision-making.
02
Align on value
I align with stakeholders on priorities, success criteria, and trade-offs, creating shared clarity around scope and urgency before design and engineering effort is committed.
✨ New: AI helps summarise complex options and compare scenarios, supporting faster and more informed decision-making.
03
Design the system
I design end-to-end journeys with a focus on accessibility, consistency, and scale, ensuring experiences hold together across mobile, web, and supporting systems.
✨ New: AI supports rapid pattern exploration and documentation, helping keep system decisions deliberate and well communicated.
03
Design the system
I design end-to-end journeys with a focus on accessibility, consistency, and scale, ensuring experiences hold together across mobile, web, and supporting systems.
✨ New: AI supports rapid pattern exploration and documentation, helping keep system decisions deliberate and well communicated.
03
Design the system
I design end-to-end journeys with a focus on accessibility, consistency, and scale, ensuring experiences hold together across mobile, web, and supporting systems.
✨ New: AI supports rapid pattern exploration and documentation, helping keep system decisions deliberate and well communicated.
04
Deliver with care
I stay closely involved through build and release, working with engineering to validate quality and handle real-world edge cases before and after launch.
✨ New: AI assists with drafting acceptance criteria and clarifying edge-case logic, reducing rework and long-term maintenance cost.
04
Deliver with care
I stay closely involved through build and release, working with engineering to validate quality and handle real-world edge cases before and after launch.
✨ New: AI assists with drafting acceptance criteria and clarifying edge-case logic, reducing rework and long-term maintenance cost.
04
Deliver with care
I stay closely involved through build and release, working with engineering to validate quality and handle real-world edge cases before and after launch.
✨ New: AI assists with drafting acceptance criteria and clarifying edge-case logic, reducing rework and long-term maintenance cost.



